Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention.

Cost-effectiveness of LiveLighter® - a mass media public education campaign for obesity prevention.

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<h4>Background</h4>The Western Australian LiveLighter® program has implemented a series of mass media advertising campaigns that aim to encourage adults to achieve and maintain a healthy weight through healthy behaviours. This study aimed to assess the cost-effectiveness of the LiveLight...

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Bibliographic Details
Main Authors: Jaithri Ananthapavan, Huong Ngoc Quynh Tran, Belinda Morley, Ellen Hart, Kelly Kennington, James Stevens-Cutler, Steven J Bowe, Paul Crosland, Marj Moodie
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0274917

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https://doi.org/10.1371/journal.pone.0274917

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