MEASURING REVISIT INTENTIONS OF GREEN RESORTS IN MALAYSIA: THE ROLE OF PERCEIVED VALUE AND ENVIRONMENTAL CONCERN
The tourism industry in Malaysia serves an important role in providing high-quality tourism products and services and incorporating green practices to achieve environmental sustainability. Studies on the factors that influence revisit intention among green resort guests are limited. Thus, this study...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2022-02-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-1-2022/gtg.40119-815.pdf |