Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception

Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception

IntroductionThe research in consumer neuroscience has identified computational methods, particularly artificial intelligence (AI) and machine learning, as a significant frontier for advancement. Previously, we utilized functional magnetic resonance imaging (fMRI) and artificial neural networks (ANNs...

Full description

Bibliographic Details
Main Authors: José Paulo Marques dos Santos, José Diogo Marques dos Santos
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-03-01
Series:Frontiers in Human Neuroscience
Subjects:
xAI (explainable artificial intelligence)
neuromarketing
consumer neuroscience
brand perception
fMRI
machine learning
Online Access:https://www.frontiersin.org/articles/10.3389/fnhum.2024.1305164/full

Internet

https://www.frontiersin.org/articles/10.3389/fnhum.2024.1305164/full

Similar Items