Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam

New product development (NPD) is one critical stage deciding the nature and the success of a start-up company. This research aims to compare the effectiveness of two approaches: innovation and international clone in NPD of technological start-ups in Vietnam. The paper utilises bothexploratory case s...

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Main Authors: Thai Phong Le, Hong Ngoc Han Le
Format: Article
Language:English
Published: HDV INSER., JSC 2015-04-01
Series:Journal of International Economics and Management
Subjects:
Online Access:https://jiem.ftu.edu.vn/index.php/jiem/article/view/129
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author Thai Phong Le
Hong Ngoc Han Le
author_facet Thai Phong Le
Hong Ngoc Han Le
author_sort Thai Phong Le
collection DOAJ
description New product development (NPD) is one critical stage deciding the nature and the success of a start-up company. This research aims to compare the effectiveness of two approaches: innovation and international clone in NPD of technological start-ups in Vietnam. The paper utilises bothexploratory case study research and  in-depth interview research methods and revealed that in-house innovative products perform better generally but not as stable as the copycats. This trend is obvious in revenue and compounded annual growth rate, but in profit, both kind of product fluctuated and have opposite direction. There is no guarantee of success no matter what approach entrepreneurs follow. On the other hand, qualitative findings show that there is significant intersection between innovative and copycat products that make it harder to decide which one is more efficient. However, best practice in Vietnam should be copying new concept in the short term then innovating on the copycats to match the market and win the long run. Hence, a clever combination of innovation and reference would lead to more chance of success. For sustainable development of the company and the economy, innovation is a critical approach that cannot be dismiss now and in the future. It is the heart of entrepreneurship and the new product development, too. The paper sheds more light, academically and practically, to the importance of the combination of different ways of innovation in order to improve business performance in Vietnamese context
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spelling doaj.art-a81cb04ff3ff44e581776c108d585fcb2022-12-21T17:25:11ZengHDV INSER., JSCJournal of International Economics and Management2615-98562015-04-017294106129Product development: in-house innovation or international clone? A research on different performance of technology start-ups in VietnamThai Phong LeHong Ngoc Han LeNew product development (NPD) is one critical stage deciding the nature and the success of a start-up company. This research aims to compare the effectiveness of two approaches: innovation and international clone in NPD of technological start-ups in Vietnam. The paper utilises bothexploratory case study research and  in-depth interview research methods and revealed that in-house innovative products perform better generally but not as stable as the copycats. This trend is obvious in revenue and compounded annual growth rate, but in profit, both kind of product fluctuated and have opposite direction. There is no guarantee of success no matter what approach entrepreneurs follow. On the other hand, qualitative findings show that there is significant intersection between innovative and copycat products that make it harder to decide which one is more efficient. However, best practice in Vietnam should be copying new concept in the short term then innovating on the copycats to match the market and win the long run. Hence, a clever combination of innovation and reference would lead to more chance of success. For sustainable development of the company and the economy, innovation is a critical approach that cannot be dismiss now and in the future. It is the heart of entrepreneurship and the new product development, too. The paper sheds more light, academically and practically, to the importance of the combination of different ways of innovation in order to improve business performance in Vietnamese contexthttps://jiem.ftu.edu.vn/index.php/jiem/article/view/129innovationnew product developmentin-house innovationinternational clone
spellingShingle Thai Phong Le
Hong Ngoc Han Le
Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
Journal of International Economics and Management
innovation
new product development
in-house innovation
international clone
title Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
title_full Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
title_fullStr Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
title_full_unstemmed Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
title_short Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
title_sort product development in house innovation or international clone a research on different performance of technology start ups in vietnam
topic innovation
new product development
in-house innovation
international clone
url https://jiem.ftu.edu.vn/index.php/jiem/article/view/129
work_keys_str_mv AT thaiphongle productdevelopmentinhouseinnovationorinternationalclonearesearchondifferentperformanceoftechnologystartupsinvietnam
AT hongngochanle productdevelopmentinhouseinnovationorinternationalclonearesearchondifferentperformanceoftechnologystartupsinvietnam