Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam
New product development (NPD) is one critical stage deciding the nature and the success of a start-up company. This research aims to compare the effectiveness of two approaches: innovation and international clone in NPD of technological start-ups in Vietnam. The paper utilises bothexploratory case s...
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Format: | Article |
Language: | English |
Published: |
HDV INSER., JSC
2015-04-01
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Series: | Journal of International Economics and Management |
Subjects: | |
Online Access: | https://jiem.ftu.edu.vn/index.php/jiem/article/view/129 |
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author | Thai Phong Le Hong Ngoc Han Le |
author_facet | Thai Phong Le Hong Ngoc Han Le |
author_sort | Thai Phong Le |
collection | DOAJ |
description | New product development (NPD) is one critical stage deciding the nature and the success of a start-up company. This research aims to compare the effectiveness of two approaches: innovation and international clone in NPD of technological start-ups in Vietnam. The paper utilises bothexploratory case study research and in-depth interview research methods and revealed that in-house innovative products perform better generally but not as stable as the copycats. This trend is obvious in revenue and compounded annual growth rate, but in profit, both kind of product fluctuated and have opposite direction. There is no guarantee of success no matter what approach entrepreneurs follow. On the other hand, qualitative findings show that there is significant intersection between innovative and copycat products that make it harder to decide which one is more efficient. However, best practice in Vietnam should be copying new concept in the short term then innovating on the copycats to match the market and win the long run. Hence, a clever combination of innovation and reference would lead to more chance of success. For sustainable development of the company and the economy, innovation is a critical approach that cannot be dismiss now and in the future. It is the heart of entrepreneurship and the new product development, too. The paper sheds more light, academically and practically, to the importance of the combination of different ways of innovation in order to improve business performance in Vietnamese context |
first_indexed | 2024-12-23T23:58:14Z |
format | Article |
id | doaj.art-a81cb04ff3ff44e581776c108d585fcb |
institution | Directory Open Access Journal |
issn | 2615-9856 |
language | English |
last_indexed | 2024-12-23T23:58:14Z |
publishDate | 2015-04-01 |
publisher | HDV INSER., JSC |
record_format | Article |
series | Journal of International Economics and Management |
spelling | doaj.art-a81cb04ff3ff44e581776c108d585fcb2022-12-21T17:25:11ZengHDV INSER., JSCJournal of International Economics and Management2615-98562015-04-017294106129Product development: in-house innovation or international clone? A research on different performance of technology start-ups in VietnamThai Phong LeHong Ngoc Han LeNew product development (NPD) is one critical stage deciding the nature and the success of a start-up company. This research aims to compare the effectiveness of two approaches: innovation and international clone in NPD of technological start-ups in Vietnam. The paper utilises bothexploratory case study research and in-depth interview research methods and revealed that in-house innovative products perform better generally but not as stable as the copycats. This trend is obvious in revenue and compounded annual growth rate, but in profit, both kind of product fluctuated and have opposite direction. There is no guarantee of success no matter what approach entrepreneurs follow. On the other hand, qualitative findings show that there is significant intersection between innovative and copycat products that make it harder to decide which one is more efficient. However, best practice in Vietnam should be copying new concept in the short term then innovating on the copycats to match the market and win the long run. Hence, a clever combination of innovation and reference would lead to more chance of success. For sustainable development of the company and the economy, innovation is a critical approach that cannot be dismiss now and in the future. It is the heart of entrepreneurship and the new product development, too. The paper sheds more light, academically and practically, to the importance of the combination of different ways of innovation in order to improve business performance in Vietnamese contexthttps://jiem.ftu.edu.vn/index.php/jiem/article/view/129innovationnew product developmentin-house innovationinternational clone |
spellingShingle | Thai Phong Le Hong Ngoc Han Le Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam Journal of International Economics and Management innovation new product development in-house innovation international clone |
title | Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam |
title_full | Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam |
title_fullStr | Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam |
title_full_unstemmed | Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam |
title_short | Product development: in-house innovation or international clone? A research on different performance of technology start-ups in Vietnam |
title_sort | product development in house innovation or international clone a research on different performance of technology start ups in vietnam |
topic | innovation new product development in-house innovation international clone |
url | https://jiem.ftu.edu.vn/index.php/jiem/article/view/129 |
work_keys_str_mv | AT thaiphongle productdevelopmentinhouseinnovationorinternationalclonearesearchondifferentperformanceoftechnologystartupsinvietnam AT hongngochanle productdevelopmentinhouseinnovationorinternationalclonearesearchondifferentperformanceoftechnologystartupsinvietnam |