Cognitive, Affective and Conative Loyalty in Higher Education Marketing: Proposed Model for Emerging Destinations
This study propose a synergy of behavioral relationships in line with researchers observation that application of marketing theories in education services needs more strategic exploration. The cognitive behavior which is rational, the affective behavior which is often irrational and the action beha...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/2483 |