SIGNIFICANSE AND CARACTERISTISC OF EFECTIVE SALES PROMOTION MANAGEMENT IN CONTEMPORARY MARKET
This paper is based on the factsthat today’s market is very concentrated andsaturated, especially consumer goods market, andthat companies are forced to invest significantassets in marketing activities in order to increasesales volume and profit. Investments in media arebecoming very expensive, so i...
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2011-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
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| Online Access: | http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2011/Mr%20Sanja%20Coric.pdf |