Gen Z consumers’ inclination to engage in brand relationships in Metaverse – an empirical approach

Gen Z consumers’ inclination to engage in brand relationships in Metaverse – an empirical approach

Objectives The purposes of this study were to recognize correlates with the inclination of Gen Z customers to build brand relationship in Metaverse, as well as to recognize and categorise factors influencing Gen Z’s inclination to build and maintain brand relationships. Material and methods The emp...

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Bibliographic Details
Main Authors: Anna Dewalska-Opitek, Aleksandra Szejniuk
Format: Article
Language:English
Published: Akademia Nauk Stosowanych WSGE im. A. De Gasperi w Józefowie 2024-06-01
Series:Journal of Modern Science
Subjects:
inclination
exploratory factor analysis
metaverse
gen z consumers
brand relationship
Online Access:https://www.jomswsge.com/Gen-Z-consumers-inclination-to-engage-in-brand-relationships-in-Metaverse-an-empirical,188362,0,2.html

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https://www.jomswsge.com/Gen-Z-consumers-inclination-to-engage-in-brand-relationships-in-Metaverse-an-empirical,188362,0,2.html

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