Marketscapes. Market between Culture and Globalization
What happens to market communication theory (MCT) when it embraces a global business world? MCT’s applications of the ‘global’ turn out to serve “as a magnifier” for modernity, when we discuss MCT and its conceptions of the market from the perspective of emergent and dynamic cultural theory. We criti...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Aarhus University
2009-08-01
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| Series: | Hermes |
| Online Access: | https://tidsskrift.dk/her/article/view/96873 |