Features language of advertising as one of the species of mass communication
The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4441 |