Features language of advertising as one of the species of mass communication
The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4441 |
| _version_ | 1819076426517708800 |
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| author | A E Bazanova N P Kirilenko |
| author_facet | A E Bazanova N P Kirilenko |
| author_sort | A E Bazanova |
| collection | DOAJ |
| description | The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it. |
| first_indexed | 2024-12-21T18:41:07Z |
| format | Article |
| id | doaj.art-a83a579aac234be7896e01f1b0a377a6 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-21T18:41:07Z |
| publishDate | 2013-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-a83a579aac234be7896e01f1b0a377a62022-12-21T18:54:01ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472013-12-010278824441Features language of advertising as one of the species of mass communicationA E Bazanova0N P Kirilenko1Российский университет дружбы народовРоссийский университет дружбы народовThe advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.http://journals.rudn.ru/literary-criticism/article/view/4441массовая коммуникациялингвистические особенностирекламный слоганпереводная реклама |
| spellingShingle | A E Bazanova N P Kirilenko Features language of advertising as one of the species of mass communication RUDN Journal of Studies in Literature and Journalism массовая коммуникация лингвистические особенности рекламный слоган переводная реклама |
| title | Features language of advertising as one of the species of mass communication |
| title_full | Features language of advertising as one of the species of mass communication |
| title_fullStr | Features language of advertising as one of the species of mass communication |
| title_full_unstemmed | Features language of advertising as one of the species of mass communication |
| title_short | Features language of advertising as one of the species of mass communication |
| title_sort | features language of advertising as one of the species of mass communication |
| topic | массовая коммуникация лингвистические особенности рекламный слоган переводная реклама |
| url | http://journals.rudn.ru/literary-criticism/article/view/4441 |
| work_keys_str_mv | AT aebazanova featureslanguageofadvertisingasoneofthespeciesofmasscommunication AT npkirilenko featureslanguageofadvertisingasoneofthespeciesofmasscommunication |