Intention to Purchase Halal Cosmetic Products in an Islamic Pakistani Culture
The purpose of this study is to determine the impact of Muslim customers' purchases of halal cosmetic products in Pakistan. Multiple linear regressions were used in this study. The data was collected from 223 Muslims who were all over the age of 18. Product quality, religious belief, halal awar...
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta
2022-07-01
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| Series: | Journal of Islamic Economics and Finance Studies |
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| Online Access: | https://ejournal.upnvj.ac.id/index.php/JIEFeS/article/view/4256 |