Buying local food is not a question of attitude: an analysis of benefits and limitations

Buying local food is not a question of attitude: an analysis of benefits and limitations

Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fru...

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Bibliographic Details
Main Authors: Begoña Peral-Peral, Jorge Arenas Gaitán, Jesús Reina-Arroyo
Format: Article
Language:English
Published: Emerald Publishing 2022-05-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
local food products
theory of planned behavior
benefits
limitations
partial least squares
pls
tpb
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2021-0181/full/pdf?title=buying-local-food-is-not-a-question-of-attitude-an-analysis-of-benefits-and-limitations

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2021-0181/full/pdf?title=buying-local-food-is-not-a-question-of-attitude-an-analysis-of-benefits-and-limitations

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