Buying local food is not a question of attitude: an analysis of benefits and limitations

Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fru...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Begoña Peral-Peral, Jorge Arenas Gaitán, Jesús Reina-Arroyo
Formáid: Alt
Teanga:English
Foilsithe / Cruthaithe: Emerald Publishing 2022-05-01
Sraith:Spanish Journal of Marketing-ESIC
Ábhair:
Rochtain ar líne:https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2021-0181/full/pdf?title=buying-local-food-is-not-a-question-of-attitude-an-analysis-of-benefits-and-limitations