The impact of communications about swine flu (influenza A H1N1v) on public responses to the outbreak: results from 36 national telephone surveys in the UK

Objectives: To assess the association between levels of worry about the possibility of catching swine flu and the volume of media reporting about it; the role of psychological factors in predicting likely uptake of the swine flu vaccine; and the role of media coverage and advertising in predicting o...

Full description

Bibliographic Details
Main Authors: GJ Rubin, HWW Potts, S Michie
Format: Article
Language:English
Published: NIHR Journals Library 2010-07-01
Series:Health Technology Assessment
Subjects:
Online Access:https://doi.org/10.3310/hta14340-03