Connoisseurship Consumption Community and Its Dynamics

Connoisseurship Consumption Community and Its Dynamics

Purpose – What is the dynamics of the connoisseurship consumption community? What are the forces that drive this serious leisure consumption community? Design/methodology/approach – Adopting a naturalistic inquiry approach, we immersed ourselves in the field, visiting and observing consumers and...

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Bibliographic Details
Main Authors: Ronan Torres Quintão, Eliane P. Zamith Brito, Russell W. Belk
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2017-02-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
consumption community1
connoisseurship consumption1
serious leisure1
specialty coffee1
Online Access:https://rbgn.fecap.br/RBGN/article/view/2982/pdf

Internet

https://rbgn.fecap.br/RBGN/article/view/2982/pdf

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