THE ROLE OF BRAND IMAGE MEDIATES THE INFLUENCE OF SOCIAL MEDIA MARKETING AND CONTENT MARKETING ON PURCHASE DECISIONS: A STUDY ON CONSUMERS OF UMAH LOKAL COFFEE & ROASTERY IN DENPASAR
As a result of the country's rapid modernization and rising middle class, the coffee industry in Indonesia is ripe for the picking. Umah Lokal Coffee & Roastery is seeing the effects of the rising levels of rivalry in the coffee sector, where new coffee shops are opening every year and the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-08-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2023-08/article_01.pdf |