Could humour make advertisements worse?
The aim of this study is to assess the impact of sexist advertisements on the perception of advertisements’ violation, ridiculousness and consumers’ intention to purchase a product by considering different cases of interaction between the type of advertisement (sexism without humour and sexism with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow Tertium Society for the Promotion of Language Studies
2023-01-01
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| Series: | The European Journal of Humour Research |
| Subjects: | |
| Online Access: | https://europeanjournalofhumour.org/ejhr/article/view/657 |