The export strategy of the Spanish wine industry

Aim of study: This study analyses how business strategy has influenced the export performance of the Spanish wine industry. In recent decades, Spain has been among those countries that have significantly increased their wine exports. Area of study: We used data collected from a survey comprising...

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Bibliographic Details
Main Authors: Juan R. Ferrer, Raul Serrano, Silvia Abella, Vicente Pinilla, M. Teresa Maza
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2022-06-01
Series:Spanish Journal of Agricultural Research
Subjects:
Online Access:https://revistas.inia.es/index.php/sjar/article/view/18966