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This article studies the rise of market research and opinion surveys in Sweden from the 1930s and onward. By focusing on promotion of empirical knowledge by actors between the academic and the commercial world, such as Gerhard Törnqvist, I show how new knowledge practices of classifying consumers i...

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Bibliographic Details
Main Author: Carl-Filip Smedberg
Format: Article
Language:Danish
Published: Lärdomshistoriska samfundet 2022-06-01
Series:Lychnos
Subjects:
Online Access:https://tidskriftenlychnos.se/article/view/22471