Landscape transformation and territorial marketing. The Noi Techpark restoration project in Bolzano: a remarkable case of territorial branding [La trasformazione del paesaggio ed il marketing territoriale. ll progetto di recupero del Noi Techpark a Bolzano: un caso notevole di branding territoriale]

Landscape transformation and territorial marketing. The Noi Techpark restoration project in Bolzano: a remarkable case of territorial branding [La trasformazione del paesaggio ed il marketing territoriale. ll progetto di recupero del Noi Techpark a Bolzano: un caso notevole di branding territoriale]

The Noi Techpark project in Bolzano has substantially transformed a portion of the Bolzano surroundings, localizing university and management functions in an area characterized by the presence of a dismissed industrial settlement built between the two World Wars by the Montecatini group. The project...

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Bibliographic Details
Main Authors: Mariella Annese, Antonio Labalestra, Marco Pietrosante
Format: Article
Language:English
Published: DEI Tipografia del Genio Civile 2022-08-01
Series:Valori e Valutazioni
Subjects:
bolzano
noi techpark
branding territoriale
Online Access:https://siev.org/9-30-2022/

Internet

https://siev.org/9-30-2022/

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