Landscape transformation and territorial marketing. The Noi Techpark restoration project in Bolzano: a remarkable case of territorial branding [La trasformazione del paesaggio ed il marketing territoriale. ll progetto di recupero del Noi Techpark a Bolzano: un caso notevole di branding territoriale]
The Noi Techpark project in Bolzano has substantially transformed a portion of the Bolzano surroundings, localizing university and management functions in an area characterized by the presence of a dismissed industrial settlement built between the two World Wars by the Montecatini group. The project...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
DEI Tipografia del Genio Civile
2022-08-01
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| Series: | Valori e Valutazioni |
| Subjects: | |
| Online Access: | https://siev.org/9-30-2022/ |