Brand Switching – A Case of Mobile Telecom Industry in India
Telecom is one of the fastest-growing and highly competitive industries in India. Due to number of factors such as customers’ low switching cost, price sensitivity, and availability of Mobile Number Portability (MNP), choices available to customers and there is increase in the brand switching by the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2017-04-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2017_1/ShailaShweta.pdf |