Faktor-faktor yang mempengaruhi minat beli di pasar tradisional

This study aims to analyze the variables that influence purchase interest in traditional markets in terms of location, product diversity, price, and service quality variables. This type of research uses a quantitative approach. The research was carried out by comparing the three traditional markets...

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Bibliographic Details
Main Authors: Yulius Laga, Maria Endang Jamu
Format: Article
Language:English
Published: Universitas Kanjuruhan Malang 2020-12-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:https://ejournal.unikama.ac.id/index.php/JEKO/article/view/5037