Determinants of Impulsive Buying Behaviour in Social Commerce: A Stimulus–Organism–Response Framework Perspective
Impulsive buying has been an area of interest in the marketing discipline for years. Impulsive buying behaviour has both positive and negative outcomes, in the sense that retailers usually exploit consumers’ impulsiveness to increase their profits. However, these unplanned purchase decisions are pro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2021-11-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/12/RMR17_2_119_130.pdf |