THE SPECIFICITY OF PERSONAL BRAND. LITERATURE REVIEW
Personal brand is a relatively new term in marketing, and share of interest occurs in relation to the two components: on the one hand the individual human being, and , on the other hand, marketing efforts on which each of us make to be "otherwise", to be choose by the clients. The personal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2013-11-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: | http://seaopenresearch.eu/Journals/articles/MI_29_15.pdf |