Applying Deep Generative Neural Networks to Data Augmentation for Consumer Survey Data with a Small Sample Size

Applying Deep Generative Neural Networks to Data Augmentation for Consumer Survey Data with a Small Sample Size

Questionnaire consumer survey research is primarily used for marketing research. To obtain credible results, collecting responses from numerous participants is necessary. However, two crucial challenges prevent marketers from conducting large-sample size surveys. The first is cost, as organizations...

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Bibliographic Details
Main Authors: Shinya Watanuki, Katsue Edo, Toshihiko Miura
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Applied Sciences
Subjects:
GAN
synthesized data
marketing research
marketing science
small- and medium-sized enterprises
rare populations
Online Access:https://www.mdpi.com/2076-3417/14/19/9030

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https://www.mdpi.com/2076-3417/14/19/9030

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