The Generic Structure of Print Advertisement of Elizabeth Arden’s INTERVENE: A Multimodal Discourse Analysis
The Elizabeth Arden campaign with Catherine Zeta-Jones as the brand ambassador has deployed the semiotic resources of language and visual images. The analysis of this paper is based on the systemic functional linguistics (SFL) proposed by Halliday (1985, 1994) and Halliday and Matthiessen (2004), wh...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2009-01-01
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| Series: | K@ta: A Biannual Publication on the Study of Language and Literature |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/ing/article/view/17671 |