What is digital transformation? Investigating the metaphorical meaning of digital transformation and why it matters
Purpose – This study used a visual research approach to investigate how small business (SB) entrepreneurs in Nigeria, a low-income country, perceive digital transformation (DT). The study aims to improve and broaden the understanding of DT by uncovering its metaphors. Making metaphorical sense of DT...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2023-02-01
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| Series: | Digital Transformation and Society |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/DTS-10-2022-0049/full/pdf |