The Impacts of Relational Norms and Relationship Quality in to Franchisee's Loyalty
The organizations have shifted from transactional to relational approach in maintaining their relationship in inter-organization partnerships and collaborations. The concept of relationship quality (RQ) evolved from relational marketing theory, and provided the impetus for a paradigm shift from tra...
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| Format: | Article |
| Language: | English |
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EconJournals
2016-05-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/2451 |