The Effect of Asymmetric Intersexual Selection Power Perception on the Choice Deferral Behavior of Men and Women
Consumers always delay their choices, which can cause companies to suffer tremendous losses. One reason for such delay is a lack of confidence. Confidence in consumer decision-making can stem from many sources, including social power. In this research, we find that selection power with regard to cho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-07-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/14747049231193993 |