The Effect of Asymmetric Intersexual Selection Power Perception on the Choice Deferral Behavior of Men and Women

Consumers always delay their choices, which can cause companies to suffer tremendous losses. One reason for such delay is a lack of confidence. Confidence in consumer decision-making can stem from many sources, including social power. In this research, we find that selection power with regard to cho...

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Những tác giả chính: Cheng-wen Jin, Rui Chen
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: SAGE Publishing 2023-07-01
Loạt:Evolutionary Psychology
Truy cập trực tuyến:https://doi.org/10.1177/14747049231193993

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