The effect of colour in television commercials on the comprehension and memory of the child
From a perceptual point of view it is not clear whether, and under what conditions, the presence of colour in television commercials aids the processing of information. In this study it was argued that the way in which colour is used, would have an effect on the comprehension and memory of children...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1987-04-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/460 |