A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description

A Big Data Approach to Customer Relationship Management Strategy in Hospitality Using Multiple Correspondence Domain Description

COVID-19 has hit the hotel sector in a hitherto unknown way. This situation is producing a fundamental change in client behavior that makes crucial an adequate knowledge of their profile to overcome an uncertain environment. Customer Relationship Management (CRM) can provide key strategies in hospit...

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Bibliographic Details
Main Authors: Lydia González-Serrano, Pilar Talón-Ballestero, Sergio Muñoz-Romero, Cristina Soguero-Ruiz, José Luis Rojo-Álvarez
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Applied Sciences
Subjects:
customer relationship management
multiple correspondence analysis
domain description
hospitality
strategy
kernel methods
Online Access:https://www.mdpi.com/2076-3417/11/1/256

Internet

https://www.mdpi.com/2076-3417/11/1/256

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