“And Today’s Top Donator is”: How Live Streamers on Monetize and Gamify Their Broadcasts

This article examines cultural and economic behavior on live streaming platform Twitch.tv , and the monetization of live streamers’ content production. Twitch is approximately the thirtieth most-viewed website in the world, with over 150 million spectators, and 2 million individuals around the world...

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Bibliographic Details
Main Authors: Mark R. Johnson, Jamie Woodcock
Format: Article
Language:English
Published: SAGE Publishing 2019-11-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305119881694