Cost Optimization of Industrial Enterprises of Building Materials Оптимизация расходов предприятий промышленности строительных материалов

Cost Optimization of Industrial Enterprises of Building Materials Оптимизация расходов предприятий промышленности строительных материалов

The paper has proved that one of the directions of increasing profitability of construction materials industry enterprises’ activity can be optimizing costs dealing with sales. Tools of neuro-linguistic programming (NLP) or so called sensor marketing have been proposed for use to choose the most eff...

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Bibliographic Details
Main Author: Belovodskaya Alena A.
Format: Article
Language:English
Published: PH "INZHEK" 2012-04-01
Series:Problemi Ekonomiki
Subjects:
construction complex
construction materials industry enterprises
costs
sales costs
sales costs optimization
marketing mix 5P
neuro-linguistic programming measures.
строительный комплекс
предприятия промышленности строительных материалов
расходы
расходы на сбыт
оптимизация расходов на збыт
маркетинг-микс 5Р
мероприятия нейролингвистического программирования
Online Access:http://www.problecon.com/pdf/2012/4_0/158_162.pdf

Internet

http://www.problecon.com/pdf/2012/4_0/158_162.pdf

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