A critical study on female roles in television commercials of Bangladesh

Media representation of female gender roles in advertising are relentlessly contested themes in a traditional society. Stereotypical representation not only limits the socially accepted traditional roles of gender, but also has an impact on how people perceive women. This study has focused on how wo...

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Bibliographic Details
Main Authors: Moriom Begum Mim, Maliha Tabassum
Format: Article
Language:English
Published: Universitas Negeri Yogyakarta 2022-01-01
Series:Informasi
Subjects:
Online Access:https://journal.uny.ac.id/index.php/informasi/article/view/42903