Corporate Social Responsibility (CSR) Management and Marketing Communication: Research Streams and Themes
This article maps the rapidly growing body of research in the field of corporate social responsibility (CSR) management and marketing communication, the focus being on research streams and themes. It evaluates this research from a corporate communication perspective. First, the article examines the...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Aarhus University
2012-11-01
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| Series: | Hermes |
| Online Access: | https://tidsskrift.dk/her/article/view/97737 |