A work-fun model of shopping behaviour: Explaining when consumers buy on impulse

A work-fun model of shopping behaviour: Explaining when consumers buy on impulse

A study was conducted that implemented a computer-based research vehicle to capture microscopic aspects of shopping and to permit a moment-by-moment analysis of consumer-environment interactions. Participants shopped in a virtual grocery store with a fixed budget. Analysis of shopping behaviour reve...

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Bibliographic Details
Main Author: Francesco Massara
Format: Article
Language:English
Published: Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) 2020-12-01
Series:Multidisciplinary Business Review
Subjects:
Shopping behavior
impulse purchases
hedonic
utilitarian
self-control
Online Access:https://journalmbr.net/index.php/mbr/article/view/624

Internet

https://journalmbr.net/index.php/mbr/article/view/624

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