A work-fun model of shopping behaviour: Explaining when consumers buy on impulse
A study was conducted that implemented a computer-based research vehicle to capture microscopic aspects of shopping and to permit a moment-by-moment analysis of consumer-environment interactions. Participants shopped in a virtual grocery store with a fixed budget. Analysis of shopping behaviour reve...
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| Format: | Article |
| Sprog: | English |
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Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2020-12-01
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| Serier: | Multidisciplinary Business Review |
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| Online adgang: | https://journalmbr.net/index.php/mbr/article/view/624 |