A work-fun model of shopping behaviour: Explaining when consumers buy on impulse
A study was conducted that implemented a computer-based research vehicle to capture microscopic aspects of shopping and to permit a moment-by-moment analysis of consumer-environment interactions. Participants shopped in a virtual grocery store with a fixed budget. Analysis of shopping behaviour reve...
Tác giả chính: | Francesco Massara |
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Định dạng: | Bài viết |
Ngôn ngữ: | English |
Được phát hành: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2020-12-01
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Loạt: | Multidisciplinary Business Review |
Những chủ đề: | |
Truy cập trực tuyến: | https://journalmbr.net/index.php/mbr/article/view/624 |
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