The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust

The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust

Abstract Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant p...

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Bibliographic Details
Main Authors: Shunying Zhao, Qiang Yang, Hohjin Im, Baojuan Ye, Yadi Zeng, Zhinan Chen, Lu Liu, Dawu Huang
Format: Article
Language:English
Published: SpringerOpen 2022-12-01
Series:Future Business Journal
Subjects:
Impulse buying
COVID-19 burnout
Self-control
Uncertainty
Ambiguity
Trust
Online Access:https://doi.org/10.1186/s43093-022-00174-0

Internet

https://doi.org/10.1186/s43093-022-00174-0

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