The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust
Abstract Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant p...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2022-12-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-022-00174-0 |
| _version_ | 1797669589034729472 |
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| author | Shunying Zhao Qiang Yang Hohjin Im Baojuan Ye Yadi Zeng Zhinan Chen Lu Liu Dawu Huang |
| author_facet | Shunying Zhao Qiang Yang Hohjin Im Baojuan Ye Yadi Zeng Zhinan Chen Lu Liu Dawu Huang |
| author_sort | Shunying Zhao |
| collection | DOAJ |
| description | Abstract Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant periods for high consumerism—the week preceding the 2021 Chinese Spring Festival (Study 1; February 4–9, 2021, n = 1495) and the weeks during and after the festival (Study 2; February 12 to March 2, 2021, n = 923). Perception of COVID-19 variant uncertainty was both directly and indirectly (via online shopping trust) positively associated with online impulse buying. COVID-19 burnout was consistently indirectly associated with online impulse buying via self-regulation and self-appraised impulsivity but inconsistently directly associated. Self-regulation was surprisingly positively associated with online impulse buying, possibly reflecting evidence of already depleted resources from prolonged regulatory exertion among high self-regulators. Self-appraised impulsivity negatively interacted with perception of COVID-19 variant uncertainty, suggesting that as trait impulsivity increases, individuals are less incentivized by peripheral drivers of online impulse buying. |
| first_indexed | 2024-03-11T20:46:37Z |
| format | Article |
| id | doaj.art-a96e5400f27447578b7928fa35b3c248 |
| institution | Directory Open Access Journal |
| issn | 2314-7210 |
| language | English |
| last_indexed | 2024-03-11T20:46:37Z |
| publishDate | 2022-12-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Future Business Journal |
| spelling | doaj.art-a96e5400f27447578b7928fa35b3c2482023-10-01T11:17:18ZengSpringerOpenFuture Business Journal2314-72102022-12-018111510.1186/s43093-022-00174-0The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trustShunying Zhao0Qiang Yang1Hohjin Im2Baojuan Ye3Yadi Zeng4Zhinan Chen5Lu Liu6Dawu Huang7School of Psychology, Jiangxi Normal UniversitySchool of Education, Jiangxi Normal UniversityDepartment of Psychological Science, University of California IrvineSchool of Psychology, Jiangxi Normal UniversitySchool of Psychology, Jiangxi Normal UniversitySchool of Psychology, Jiangxi Normal UniversitySchool of Psychology, Jiangxi Normal UniversitySchool of Psychology, Jiangxi Normal UniversityAbstract Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant periods for high consumerism—the week preceding the 2021 Chinese Spring Festival (Study 1; February 4–9, 2021, n = 1495) and the weeks during and after the festival (Study 2; February 12 to March 2, 2021, n = 923). Perception of COVID-19 variant uncertainty was both directly and indirectly (via online shopping trust) positively associated with online impulse buying. COVID-19 burnout was consistently indirectly associated with online impulse buying via self-regulation and self-appraised impulsivity but inconsistently directly associated. Self-regulation was surprisingly positively associated with online impulse buying, possibly reflecting evidence of already depleted resources from prolonged regulatory exertion among high self-regulators. Self-appraised impulsivity negatively interacted with perception of COVID-19 variant uncertainty, suggesting that as trait impulsivity increases, individuals are less incentivized by peripheral drivers of online impulse buying.https://doi.org/10.1186/s43093-022-00174-0Impulse buyingCOVID-19 burnoutSelf-controlUncertaintyAmbiguityTrust |
| spellingShingle | Shunying Zhao Qiang Yang Hohjin Im Baojuan Ye Yadi Zeng Zhinan Chen Lu Liu Dawu Huang The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust Future Business Journal Impulse buying COVID-19 burnout Self-control Uncertainty Ambiguity Trust |
| title | The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust |
| title_full | The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust |
| title_fullStr | The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust |
| title_full_unstemmed | The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust |
| title_short | The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust |
| title_sort | impulsive online shopper effects of covid 19 burnout uncertainty self control and online shopping trust |
| topic | Impulse buying COVID-19 burnout Self-control Uncertainty Ambiguity Trust |
| url | https://doi.org/10.1186/s43093-022-00174-0 |
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