The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust
Abstract Consumerism during the COVID-19 pandemic has been characterized by impulsive buying. Using the theoretical lens of uncertainty avoidance and ego-depletion to identify the mediating mechanisms and moderating factors for online impulse buying, we surveyed young consumers across two relevant p...
Main Authors: | Shunying Zhao, Qiang Yang, Hohjin Im, Baojuan Ye, Yadi Zeng, Zhinan Chen, Lu Liu, Dawu Huang |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2022-12-01
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Series: | Future Business Journal |
Subjects: | |
Online Access: | https://doi.org/10.1186/s43093-022-00174-0 |
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