Increasing saving intentions through leaderboards: A gamification approach.
Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy-gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals' saving intentions. The results of two studies (total N = 618) show consis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2021-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0249283 |