Increasing saving intentions through leaderboards: A gamification approach.
Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy-gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals' saving intentions. The results of two studies (total N = 618) show consis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2021-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0249283 |
| _version_ | 1818364239788638208 |
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| author | Yi Zhang Femke van Horen Marcel Zeelenberg |
| author_facet | Yi Zhang Femke van Horen Marcel Zeelenberg |
| author_sort | Yi Zhang |
| collection | DOAJ |
| description | Saving money is important but challenging. To spur financial saving intentions, we propose a new strategy-gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals' saving intentions. The results of two studies (total N = 618) show consistently that people's saving intentions are higher when presented with a leaderboard than when not. Further, as leaderboards elicit social comparison, we explore whether the height of the comparison standard and individuals' social comparison orientation moderate the effect. We find that the effect of leaderboards on saving intentions is more pronounced when people compare with a higher (as compared to a lower) standard (Study 1), but that the effect is not influenced by individuals' social comparison orientation (Study 2). Taken together, this research provides a new and simple-to-implement strategy to facilitate saving intentions in order to help improve people's financial well-being. |
| first_indexed | 2024-12-13T22:01:13Z |
| format | Article |
| id | doaj.art-a9909448acac4ddaa9e06668116cc43f |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-12-13T22:01:13Z |
| publishDate | 2021-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-a9909448acac4ddaa9e06668116cc43f2022-12-21T23:30:00ZengPublic Library of Science (PLoS)PLoS ONE1932-62032021-01-01164e024928310.1371/journal.pone.0249283Increasing saving intentions through leaderboards: A gamification approach.Yi ZhangFemke van HorenMarcel ZeelenbergSaving money is important but challenging. To spur financial saving intentions, we propose a new strategy-gamification. Specifically, we investigate the effectiveness of competitive leaderboards in increasing individuals' saving intentions. The results of two studies (total N = 618) show consistently that people's saving intentions are higher when presented with a leaderboard than when not. Further, as leaderboards elicit social comparison, we explore whether the height of the comparison standard and individuals' social comparison orientation moderate the effect. We find that the effect of leaderboards on saving intentions is more pronounced when people compare with a higher (as compared to a lower) standard (Study 1), but that the effect is not influenced by individuals' social comparison orientation (Study 2). Taken together, this research provides a new and simple-to-implement strategy to facilitate saving intentions in order to help improve people's financial well-being.https://doi.org/10.1371/journal.pone.0249283 |
| spellingShingle | Yi Zhang Femke van Horen Marcel Zeelenberg Increasing saving intentions through leaderboards: A gamification approach. PLoS ONE |
| title | Increasing saving intentions through leaderboards: A gamification approach. |
| title_full | Increasing saving intentions through leaderboards: A gamification approach. |
| title_fullStr | Increasing saving intentions through leaderboards: A gamification approach. |
| title_full_unstemmed | Increasing saving intentions through leaderboards: A gamification approach. |
| title_short | Increasing saving intentions through leaderboards: A gamification approach. |
| title_sort | increasing saving intentions through leaderboards a gamification approach |
| url | https://doi.org/10.1371/journal.pone.0249283 |
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