Influence of Narrative Strategies on Fundraising Outcome: An Exploratory Study of Online Medical Crowdfunding
Online medical crowdfunding (OMC) has attracted massive attention and participation in China. Despite its goal to lift the financial burden caused by expensive medical expenditure, little has been done to evaluate its impact on healthcare inequality. We examine the social consequences of OMC based o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tsinghua University Press
2022-12-01
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| Series: | Journal of Social Computing |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.23919/JSC.2022.0015 |