Mobilization in the Context of Campaign Functions and Citizen Participation

Mobilization strategies are an essential part of political parties’ campaign communication. By mobilizing voters and supporters, parties promote civic participation in politics, the forms of which have multiplied given the possibilities of user activities on social media. To define their online mobi...

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Bibliographic Details
Main Authors: Anna-Katharina Wurst, Katharina Pohl, Jörg Haßler
Format: Article
Language:English
Published: Cogitatio 2023-08-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/6660