Banner Advertisements Scheduling to Maximize Space Utilization

Banner Advertisements Scheduling to Maximize Space Utilization

One of the commercial Internet applications is banner advertisement, which is also the major source of income for portal websites. Limited research works address the issues of efficiently scheduling advertisement requests into available advertisement banners in view of profitably. This paper propo...

Full description

Bibliographic Details
Main Authors: Yen-Ting Lu, Bertrand M.T. Lin, Kuei-Tang Fang
Format: Article
Language:English
Published: Operations research society of Taiwan 2016-09-01
Series:International Journal of Operations Research
Subjects:
Banner advertisements
Operations scheduling
Time window
Capacity utilization
Online Access:http://www.orstw.org.tw/ijor/vol13no3/IJOR2016_vol13_no3_p102_p120_final.pdf

Internet

http://www.orstw.org.tw/ijor/vol13no3/IJOR2016_vol13_no3_p102_p120_final.pdf

Similar Items