The Globalization of Martial Arts: The Change of Rules for New Markets
<p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Universidad de León
2012-07-01
|
Series: | Revista de Artes Marciales Asiáticas |
Subjects: | |
Online Access: | http://revpubli.unileon.es/ojs/index.php/artesmarciales/article/view/222 |