The Globalization of Martial Arts: The Change of Rules for New Markets

<p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion...

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Bibliographic Details
Main Authors: Yong Jae Ko, Jin Bang Yang
Format: Article
Language:English
Published: Universidad de León 2012-07-01
Series:Revista de Artes Marciales Asiáticas
Subjects:
Online Access:http://revpubli.unileon.es/ojs/index.php/artesmarciales/article/view/222