The Globalization of Martial Arts: The Change of Rules for New Markets
<p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universidad de León
2012-07-01
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| Series: | Revista de Artes Marciales Asiáticas |
| Subjects: | |
| Online Access: | http://revpubli.unileon.es/ojs/index.php/artesmarciales/article/view/222 |
| _version_ | 1828278211494019072 |
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| author | Yong Jae Ko Jin Bang Yang |
| author_facet | Yong Jae Ko Jin Bang Yang |
| author_sort | Yong Jae Ko |
| collection | DOAJ |
| description | <p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion and integration of Asian martial arts. Such factors as sportification and standardization are closely examined as significant driving forces for the growth of the martial arts industry. This article also examines several important issues, such as the political environment, culture, and market strategies, in terms of their influence on the development and the martial arts’ industry future growth. This study concludes with a discussion of challenges and future opportunities for development.</p> |
| first_indexed | 2024-04-13T07:28:07Z |
| format | Article |
| id | doaj.art-a9ad307b5bd34c4ba9b516968d4d4a5d |
| institution | Directory Open Access Journal |
| issn | 2174-0747 |
| language | English |
| last_indexed | 2024-04-13T07:28:07Z |
| publishDate | 2012-07-01 |
| publisher | Universidad de León |
| record_format | Article |
| series | Revista de Artes Marciales Asiáticas |
| spelling | doaj.art-a9ad307b5bd34c4ba9b516968d4d4a5d2022-12-22T02:56:26ZengUniversidad de LeónRevista de Artes Marciales Asiáticas2174-07472012-07-0141819184The Globalization of Martial Arts: The Change of Rules for New MarketsYong Jae Ko0Jin Bang Yang1University of FloridaYong In University<p>The rapid growth of the martial arts industry warrants a deeper understanding of the globalization process of martial arts. There is very little known about martial arts as a global consumer product and its diffusion process to date. In this article, the authors discuss the global expansion and integration of Asian martial arts. Such factors as sportification and standardization are closely examined as significant driving forces for the growth of the martial arts industry. This article also examines several important issues, such as the political environment, culture, and market strategies, in terms of their influence on the development and the martial arts’ industry future growth. This study concludes with a discussion of challenges and future opportunities for development.</p>http://revpubli.unileon.es/ojs/index.php/artesmarciales/article/view/222Martial artsglobalization |
| spellingShingle | Yong Jae Ko Jin Bang Yang The Globalization of Martial Arts: The Change of Rules for New Markets Revista de Artes Marciales Asiáticas Martial arts globalization |
| title | The Globalization of Martial Arts: The Change of Rules for New Markets |
| title_full | The Globalization of Martial Arts: The Change of Rules for New Markets |
| title_fullStr | The Globalization of Martial Arts: The Change of Rules for New Markets |
| title_full_unstemmed | The Globalization of Martial Arts: The Change of Rules for New Markets |
| title_short | The Globalization of Martial Arts: The Change of Rules for New Markets |
| title_sort | globalization of martial arts the change of rules for new markets |
| topic | Martial arts globalization |
| url | http://revpubli.unileon.es/ojs/index.php/artesmarciales/article/view/222 |
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